AI Essentials - Nottingham Trent University



Have you heard about generative AI and want to know how you can effectively make use of it, to enhance both your and your organisation's business activities? This one day short course will give you a crash course in generative AI and its capabilities, focusing on the use of OpenAI’s ChatGPT. You will explore some of the history and fundamentals of what this technology is and where it has come from, before turning to applied examples of how it can be used, in everything from marketing to document analysis and summary. You will leave the day with a comprehensive understanding of the functionality of this technology alongside the conceptual issues that it poses regarding data security, ethical implications, and equality, diversity and inclusion impacts. This comprehensive course offers a deep dive into the world of Artificial Intelligence (AI), beginning with an overview of AI's evolution and an exploration of common free tools. You’ll look at techniques for optimising AI usage through prompt engineering and constructing a versatile AI tool suite, and address critical ethical considerations and data privacy issues in AI employment. Throughout the course you will develop your understanding of AI's opportunities and challenges in the business context, including risk mitigation strategies, before delving into the realms of machine learning and premium AI options like GPT-4, highlighting their benefits compared to free versions. A key focus will be placed on the importance of quality data in AI efficacy, the use of AI for gaining customer insights and enhancing engagement, and the application of AI in innovating products and services. The day will conclude with looking forward to the future of AI in business, discussing sustainable integration strategies. Tutor Profile: Alastair Town is an experienced project manager and educator at Nottingham Trent University. They have recently built and delivered a comprehensive software training and consultancy service, with a particular focus on AI, for Nottingham Trent University and have already trained over 1000 academic staff on AI. Alastair’s company, Pact Tech, offer comprehensive AI solutions tailored for a variety of educational stakeholders. He is committed to equality, diversity, and inclusion values, having led initiatives in both the private and public sectors regarding digital transformation, accessibility and equality of access.


1 day

Cancellation policy

Medium - Cancellation and a full refund can be obtained up to 4 weeks before the course starts


Suitable for

  • Adults
  • Seniors
  • Wheelchair users
  • Hearing impaired
  • Vision impaired
  • Limited mobility
  • Suitable for beginners
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Nottingham Trent University, City Campus, Nottingham, 50 Shakespeare Street, NG1 4FQ