Frequently asked questions - for Course Providers
How do I advertise my course for free?
All tutors and craft teaching organisations in the UK can have one course page listing free of charge; additional pages cost £2 per month.
Simply register here, and click on ‘My Courses’ then the green ‘Add a Course’ button. You will not be asked for payment details.
Your course page listing can be edited or suspended at any point. To ensure your listing is not removed, please follow these guidelines:
You can advertise a course as running on as many dates as you like, however, courses that have different prices, lengths, structures or content must be listed separately.
Only subscribers can link their course page to their website. Writing web addresses or references to websites in the course description is not allowed; they are not clickable and will be removed.
Many of our customers sell their own gift vouchers, but CraftCourses.com may only be used to advertise CraftCourses.com gift vouchers. All course providers listed on this site must accept our gift vouchers as full or part payment. They are very popular and a great way of generating new custom. For information on our gift voucher terms & conditions, please see here...
How do I advertise my company or product on your pages?
Perhaps you sell craft supplies or feel the CraftCourses.com website is an ideal forum for your brand. To place an advert at the top of any of our categories, register here, then click on ‘My adverts’ and the green ‘Add an advertisement’ button to submit your company details and artwork of 400 x 300 pixels (width by height) and proceed to Preview and Payment.
How do I set up a subscription and how much does it cost?
The minimum subscription is £2 per month or £22 per year per additional page - your first listing is always free. If you would like a web link and only need one listing, the basic subscription needs to be paid to 'enable' the web link button to appear on your listing.
Payment can be made online with any card or PayPal in your Account Dashboard in the My Subscription or Upgrade My Subscription tab, or over the phone to us on 01239 805080. Subscriptions are processed by our secure online payment system.
You can calculate your monthly or annual cost on our Pricing page. Organisations running ten or more courses should get in touch for a bespoke quote. For larger course providers, we offer an upload service, saving you precious time.
Subscribers benefit from being able to post and promote their courses on our @CraftCourses accounts on Facebook, Instagram, Twitter and Pinterest. You can tag us using @CraftCourses in your posts, comments or tweets or send us a message with what you would like to promote.
How do I boost my page to the top of its category?
Each page can sit within three categories and the ‘Boost’ feature ensures your course will sit at or near the top of each of these, giving it much greater exposure. Boosts cost £10 per month and you can specify a set number of months or add it to your rolling monthly or annual subscription, which can be amended at any time.
To boost your course, go to My Courses and click the Boost button to the right. You can select the number of months you wish to boost for and pay a one off fee. Alternatively, go to My Subscription-Update My Subscription and add boosted pages to your monthly or annual plan.
What is the benefit of adding my courses to the CraftCourses website?
We know that the better we market CraftCourses.com, the better we market you! We contribute to magazine and newspaper articles, demonstrate at large events, and rank highly on search engines such as Google, so your courses will be seen by as many new customers as possible. Similarly our gift vouchers are very popular, bringing new people to the world of craft - and new students to you!
Over 1 million people visited the site in the last 12 months, and we receive more than two thousand enquiries each week.
By generating student reviews, we offer a modern form of 'word of mouth' marketing, which we all know is the best kind! Students can search our course database by location, price, craft category, keyword, postcode etc., but the 'default' ranking is determined by the Student rating. The more 5* reviews you get, the higher up in our listings your page will appear.
But don't take it from us, read what our customers have said about being part of the CraftCourses website.
What do I get on my course page?
Each course page contains:
A gallery of up to 20 images (we recommend you upload as many as possible to engage students browsing the site).
A Google map of your location
The course venue address, price and length
All the dates the course is running
What’s included in the course fee (refreshments, lunch, craft tools, materials etc.)
A detailed course description
A Student Review tool and any reviews students have made of your course
An email enquiry form which funnels student enquiries to you directly, and a phone number. (We use the contact details you provided when you registered by default, but there is a space at the bottom of the online form to add new contact details if you teach at different venues / if someone else handles your bookings and enquiries).
If you are paying a subscription (from £2 per month) - links to your own website and/or social media.
How do I get reviews on my page?
After each course you run, simply log into your Dashboard and click on the 'Request Reviews' button. This allows you to send requests to up to 20 students at a time. Insert the email addresses of your students (past or present), check you are happy with our default message (if not you can edit it), click send and Bob's your uncle! For more details, take a look at this blog article entitled 'Shh... the secret is word of mouth!'.
Alternatively, you can simply email your students the link to your course page (e.g. http://www.craftcourses.com/courses/a-stool-making-day) and ask them for their feedback on the course. Every time one of your students writes something, you will be sent an email with a link so that you can read the reviews as they come in.
Both options give you a good opportunity to thank your students for coming and to remind them of course dates you may have coming up. In addition, each time a student posts a review on your page, you will appear on the CraftCourses.com homepage.
If I get a negative review, can I do anything about it?
This is extremely rare as the vast majority of all reviews posted are given 5*. We have collected thousands over the years, which you are welcome to read.
The Student Review tool is there to give potential students an insight into what they can expect on your course. Some comments may include constructive feedback, which may be useful as a way to improve your course(s). Should a negative review appear that is false, offensive or inaccurate, we will probably notice it and contact you first. Any concerns you have on this front however can be dealt with by Contacting Us.
What are the Students' Choice Awards?
Every course page listing has a 'Review Tool' which allows students to quickly and easily leave feedback on your course. Each 5* review counts towards a Certificate of Excellence to display on your workshop or venue wall plus a badge (see right) for your website, blog or social media. The badges will also appear on each of your CraftCourses pages as soon as you get your first 5* review.
The Students' Choice Awards mean that your efforts in the teaching and practice of UK craft are recognised. What's more, reviews are an effective way of making your course stand out to the uninitiated... This is word-of-mouth marketing (the best kind), using modern technology!
The certificates are awarded as follows:
Bronze for receiving 1 or more 5* review
Silver for receiving 5 or more 5* reviews
Gold for receiving 10 or more 5* reviews
Platinum for receiving 50 or more 5* reviews
How do I link my page to my website and/or social media?
Links to your website and/or social media pages only appear if you have paid a monthly or annual subscription. If you only have one listing but would like to link it to your website or Facebook page, or if you wish to refer people to visit your website, you need to pay the minimum subscription of £2 per month or £22 per year (See ‘How do I set up a subscription?’).
This actually gives you two page listings to play with, but it's the minimum package so lots of people do this just to get the web links and social media support.
Can I update my page information?
Yes, you can Log In at any time and edit all aspects of your page. You may log in simply to add a new dates to the course page after the last one passed, or to upload fresh images. It is a good idea to keep your page and details updated; use the site to promote new dates, special offers or new features of the course.
How do I add images to my course page gallery?
Log in to your Dashboard. Under the ‘My courses’ tab, you will see an ‘Image gallery’ button to the right of each course title. You can upload up to 20 images simultaneously here, rotate them, drag and drop to adjust the order and edit at any time. Images are so important to give students a clear idea of what your course will entail, what the venue looks like, who the tutor is, what they might expect to make etc. Labelling the images in the caption box provided is a good idea as it helps the search engines find you e.g. "Blacksmithing course in Somerset".
How do CraftCourses gift vouchers work?
CraftCourses gift vouchers can be purchased in any amount and are valid for 12 months from the day of purchase. Our gift vouchers enable the recipient to choose from the thousands of creative courses we list. The student browses the site and if they choose your course, they book directly with you in the normal way, mentioning they have a CraftCourses voucher and giving the code. CraftCourses.com will receive a 10% commission on all voucher bookings plus a £2.50 booking fee. This revenue allows us to keep so much of our service free for users and course providers. Our gift vouchers make very popular gifts for anyone creative, but they do not replace the thousands of direct introductions and bookings we generate each week between interested students and craft tutors, which remains the principal purpose of this site.
A student would like to book my course and pay with a CraftCourses.com gift voucher - what do I need to do?
All you need to do is collect the 8 character code on the voucher and log this, along with the student's name and the date of the course, into the My Gift Vouchers tab found within My Dashboard, (once logged in). This verifies the value and validity of the voucher and logs it to your account. Once the course has taken place, you will be sent a reminder to confirm this and be able to 'Request Payment'.
What happens if a student books with a voucher and then cancels last minutes, or doesn't turn up?
You will still be paid. Once the code has been verified with us, the booking is firm and the voucher is effectively spent - from this point on the student is bound by your cancellation terms and conditions. The funds are earmarked for you and kept aside for you so that you are protected from no-shows or cancellations. If the student contacts you to rearrange the date, and you are happy to do so, you will be paid once the course has taken place on the new date. The date of payment to you is scheduled in at the point of verification - once the voucher is verified it is effectively 'spent'.
How do I amend or cancel my subscription?
You can add or remove pages from your account at any time by logging in to your account, going to the My Subscription tab and then going to 'Update Subscription'. You will then be invoiced pro-rata, giving you complete flexibility.
If you would like to cancel your subscription simply log in to your account and click on Manage Subscriptions to cancel.
I only run one type of course, but I offer evening as well as weekend options - can these be on one page?
If the length, price or structure of the courses are different, they need to be on separate course pages.
I have noticed adverts on my course page - are these new?
Yes. There is now the opportunity to place up to three image adverts at the top of each of our craft categories. For example, sewing machine suppliers can place an advert within the 'Sewing Courses' category, so this is very effective and tailored marketing for them. Adverts also appear on free course listings in these categories.
How do I get in touch with you?
Please phone 01239 80 50 80 or Contact Us via email here.
If the prospect of registering online and uploading your information seems daunting, we are always here to help.
If you have any comments or ideas about the site, we would love to hear them. It may be we can tweak the service to make it work better for you. Either way, we want to know so please Tell us what you think!