Reed diffuser business for start-ups



Starting into home fragrance industry with focus on reed diffusers and room perfumes making business with premium products clear purpose and sustainability, learning all know - how from the industry expert is crucial. Zaga Colovic, British Perfumer who is a member of IFRA UK, British Society of Perfumers and Cosmetic Scientists Society and British Beauty Council. Zaga runs Home Fragrance Academy in London and will work with you on a bespoke training programmes to help you create premium and home fragrance business including professional formulating of reed diffusers. Her workshops are bespoke (this means that every workshop is designed and is based on the clients requests and specs so as to ensure that you work with her to develop your business and not someone else's) No two workshops are the same. Her clients range from start ups to established businesses and entrepreneurs from South America, Italy, Israel, China, Singapore, Nigeria, Kenya, India, Vietnam, UK, Philippines , Malaysia and Dubai. She has done collaborative projects with Virgin, Carlsberg, Live Nation and most recently ITV Dancing on Ice Show.

What's included in the price?

This workshop is made up of 3 parts: The workshop is 2 hours plus 1 hour to be held 7 days from the workshop date as there will be tasks and homework to do. - Introduction to your business - developing your start up ideas and brainstorming with a trend in 2021 to 2027 in mind . As an Industry expert and senior perfumer I will train you in research and development, product development following and setting trends in air fragrances which I have a direct access to by being a perfumer and working in the fragrance industry . - The reed diffuser making process using a commercially viable and proprietary formulation. Fragrances - this is my favourite part and this is where 99% of brands go wrong. I will get you trained on the IFRA regulation and 49th Amendments as fragrancing the reed diffuser differs from candles. As a perfumer I will share my up to date industry expertise and trends with you and advise on the fragrance part of the candle product which is the most important aspect to attract paying clients or consumers. Compliance forms two parts Safety of your product - steps to ensure your product meets safety product criteria and your fragrances are listed according to CLP GB or CLP EU or other regulations dependent upon where in the world you operate from. I will advise accordingly. PLEASE NOTE: This is copyright protected content and workshop information. This simply means that you cannot copy it without permission.


2 hours (flexible times to suit)

Cancellation policy

Easy - Cancellation and a full refund can be obtained up to 2 weeks before the course starts


Beauty Handmade is Home Fragrance Academy and Fragrance House that offers specialised and bespoke workshops to start ups and established business in the home fragrance premium sector. Zaga Colovic is a senior British perfumer with over 17 years industry experience.

Suitable for

  • Adults
  • Seniors
  • Advanced/pro level
  • Tutor can travel
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Barley Mow , Chiswick, , Chiswick, London, London, W44PH