Are you thinking about starting a candle business or taking your existing one to the next level? If so, you need to pay close attention to fragrance, a critical aspect of a candle's appeal that can make or break your success.
Gone are the days when basic scents like vanilla and lavender were enough to satisfy customers. Today's candle buyers want something more unique and complex, something that reflects their personality and style, and something that can help create a distinctive atmosphere in their homes.
Fragrance plays a crucial role in meeting these demands, as it can greatly influence a customer's buying decision. Candles with alluring and memorable fragrances are more likely to catch a buyer's attention and distinguish themselves from competitors. Moreover, a scent can evoke positive emotions and memories, creating an emotional connection between the customer and your brand.
Image credit: Zaga Colovic
Using signature fragrances can also differentiate your brand from others in the market, and establish a loyal customer base. While some brands may offer similar-looking candles, a unique scent can set you apart and create a brand identity that customers will come to recognise and appreciate.
Additionally, the quality of the fragrance can be a significant factor in customers' willingness to pay a premium for a candle. Consumers are willing to invest in high-quality fragrances that provide a luxurious and indulgent experience.
Image credit: Zaga Colovic
To meet the demands of today's candle consumers, consider working with a perfumer; a fragrance expert who specialises in creating unique and complex scents for candles. Finding the right perfumer is essential, so start by researching and selecting one who has experience working with candles.
Next, establish your budget, keeping in mind that working with a perfumer may require a substantial investment. Share your budget with the perfumer upfront, so they can create scents within your parameters.
Image credit: Zaga Colovic
Once you've found a perfumer, schedule a consultation to discuss your vision and preferences for your candle scents. Be prepared to provide information about your target audience, your brand's overall identity, and any specific scents or notes you want to incorporate.
Image credit: Zaga Colovic
The perfumer will then create several scent options for you to choose from, and you can provide feedback and request adjustments until you have a scent that aligns with your brand and appeals to your target audience.
Image credit: Zaga Colovic
Remember, investing in generic fragrances that are widely used by other candle brands is not a wise use of resources. Instead, invest in custom and unique fragrances created by a perfumer to differentiate your brand, capture customers' attention, and build brand loyalty.
Image credit: Zaga Colovic
To succeed in the candle industry, you must be intentional about the fragrances you use. By working with a perfumer to create unique and custom scents, you can differentiate your brand and ensure that your candles stand out from the rest.
Zaga Colovic
With grateful thanks to Zaga at Beauty Handmade Home Fragrance Academy for this extremely useful insight into the importance of fragrance in candle-making. For all aspiring candle makers hoping to embark on new ventures in the premium home fragrance sector, Zaga offers a range of wonderful courses to put you on the path to success.
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