Starting a candle making business can be a fantastic sideline and enjoyable part time income for some, while others will go on to build a successful brand. Whatever route to business you take, if you do it right then there is huge potential. Demand is growing for home scented products and studies show that 7 out of 10 households burn candles.
Zaga from Beauty Handmade in London shares expert advice on getting started...
"The key to starting your candle business is obviously to master candle making! Learn candle making techniques with a professional who will share knowledge and expertise, both for the candle making process itself and assisting you in creating your own business. There is a lot more to it than just making a candle! You need to know about the composition and ingredients of your product and be familiar with the process of candle making and its challenges. Starting a business requires planning and candle businesses in particular need to adhere to CLP (Classification, Labelling and Packaging) regulations to ensure you are running a legal business.
Expert advice for starting a candle business:
Understanding Your Market
This should be done first. Know your audience! If you feel your company has the most success by marketing natural wax candles you will need to choose a soy, beeswax, coconut and other natural vegetable waxes. Please remember people buy from people so your brand story needs to stand out. Who is your product for?
Keep it simple
To get started, it is always recommended to keep things simple. Focus on a single type of line, i.e. containers.
Know your Wax
Decide on the wax you want to work with. If it is a soy then try all soy waxes and see which one works best for you.
One of the hardest realities in today's business climate is that before you sell your first candle you must be sure that you are legal and your candle is safe to be sold to the public.
The key to starting and growing any business is to completely understand what you may be getting involved with and to have a process in place. Zaga specialises in this day in and day out at the Beauty Handmade workshops, offering tailor made business candle and home fragrance courses on a 1-2-1 basis and according to your business needs and requirements.