Creative videos for marketing and communications

Creative videos for marketing and communications
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Description

Promoting your business using short videos has become an important and cost-effective marketing strategy used by sole traders and companies alike.

Similarly, training videos produced in-house can be an excellent means to up-skill your staff or cover vital health and safety information.

With the increasing availability of Apple Mac laptops and high-resolution cameras built into mobile phones, the tools needed to create top quality videos are already at hand.

So, all that you now need are the skills to develop and produce your videos to a professional level.

This Mac-based course is for marketers or small business owners who want to create effective short videos for little or no cost.

You might want to create a ‘How to…’ video for YouTube, a short advert for social media or an interview for your website.

Whatever your need, having the skills to create something that is unique and impressive is essential.

The course follows this structure:
Day One: Development and Scripting

Working out the purpose, form and audience of your intended promotional video.

Will it be a company advert?

Will it be a technical informer?

What style will it be?

Who are you trying to reach?

Day Two: Production

The planning and preparation needed to obtain the assets to create your video.

Where will it be filmed?

How will it be filmed?

Who will film it?

What things will you need?

Will it need actors or voice-overs?

What will it cost?

Effective planning is key to a successful shoot.

Location scouting, shot lists, storyboards, rehearsals, timings, schedules are some of the things explored to ensure that you are fully prepared to get every shot you need.

Day Three: Post Production

Splicing together the sound and vision to create your finished promotional video.

What shot goes in the edit?

How does a voice-over match up?

Does it need music?

How do I get it ready for Facebook or YouTube?

This will be a hands-on workshop using readily available software to complete and output your video ready for posting wherever you wish to promote it.

On this course, you will:

- develop and visualise ideas
- learn the language of shooting, including framing, angles and camera movement
- write scripts and create storyboards and shot lists
- complete pre-production procedures for being on location
- learn how to capture images on phone cameras
- editing using iMovie
- adding voice-overs, sound effects and music
render for web or display.

What will I gain?

By the end of the course, you’ll understand all the stages of the production process, and have a finished video ready to share with your audience.

You’ll also have the knowledge, skills and enthusiasm to keep making short videos well beyond the course.

In addition to these sessions on campus, there'll also be an online after-care session with your tutor and the group to discuss any technical questions you have.

Level: Beginner

Entry requirement: You should know your way around a computer in terms of file saving and other basic functions. No previous video-making experience is required.

Where you'll learn: You will be based in the School of Art and Design on the City Campus.

You’ll find collaborative working spaces and studios with comprehensive Mac suites equipped with software for editing video.

You’ll also have access to our library to use outside of your short course; whilst you can’t reserve or take away books, you are welcome to use them as a resource for research and referencing.

Tutor profile:Tom Dennis is a filmmaker who has been telling stories all over the world for almost a decade now; for clients such as BBC, ITV, Netflix and Google.

He launched his own business making films for independent businesses, as he’s passionate about telling the stories of the people in his hometown of Nottingham.

Cancellation and a full refund can be obtained up to 4 weeks before the course starts. Start dates may be amended on request.

Maker

Creative Short Courses at Nottingham Trent University

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Venue

50 Shakespeare Street
Nottingham
Nottinghamshire
NG1 4FQ

Suitable for

  • Adults
  • Hearing impaired
  • Limited mobility
  • Public transport
  • Seniors
  • Suitable for beginners
  • Vision impaired
  • Wheelchair users

Duration

3 days (10:01am to 4:01pm)

Silver Badge
What does this mean?

This craft course provider has been awarded Silver status for receiving 5 or more 5 star ratings from previous students.

The Students' Choice award ensures that course providers get recognised for their efforts in the teaching and practice of UK craft.

They also allow tutors to gain valuable feedback on their courses and for new students to find the course that's right for them.


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