Video Making for Marketing and Communications



Promoting your business using short videos has become an important and cost-effective marketing strategy used by sole traders and companies alike. Similarly, training videos produced in-house can be an excellent means to up-skill your staff or cover vital training and health and safety information. With the increasingly high-resolution cameras built into mobile phones the tools needed to create top quality videos are already at hand. So, all that you now need are the skills to develop and produce your videos to a professional level. This practical course is for marketers or small business owners who want to create effective short videos for little or no cost. You might want to create a ‘How to…’ video for YouTube, a short advert for social media or an interview for your website. Whatever your need, having the skills to create something that is unique and impressive is essential. The course follows this structure: Day One: Development and Scripting Working out the purpose, form and audience of your intended promotional video. • Will it be a company advert? • Will it be a technical informer? • What style will it be? • Who are you trying to reach? Day Two: Production The planning and preparation needed to obtain the assets to create your video. • Where will it be filmed? • How will it be filmed? • Who will film it? • What things will you need? • Will it need actors or voice-overs? • What will it cost? Effective planning is key to a successful shoot. Location scouting, shot lists, storyboards, rehearsals, timings, schedules are some of the things explored to ensure that you are fully prepared to get every shot you need. Day Three: Postproduction Splicing together the sound and vision to create your finished promotional video. • What shot goes in the edit? • How does a voice-over match up? • Does it need music? • How do I get it ready for a website or social media? This will be a hands-on workshop using readily available apps on your mobile phone to complete and output your video ready for posting wherever you wish to promote it. On this course, you will: • write scripts and create storyboards and shot lists • think creatively to tell stories and communicate your message effectively • complete pre-production procedures for being on location • learn how to capture images on phone cameras • practice shooting, including framing, angles and camera movement • complete post-production editing including adding voice-overs, sound effects and music. What will I gain? By the end of the course, you’ll be well on your way to building your own videos to share with your audience. You’ll also have a better understanding of the stages of the production process and the knowledge, skills and enthusiasm to keep making short videos well beyond the course. Level: Beginner Entry requirement: No previous video-making experience is required but you should be confident in sing basic functions on your smartphone. Tutor Profile: Tom Dennis is a filmmaker who has been telling stories all over the world for almost a decade now; for clients such as BBC, ITV, Netflix and Google. He launched his own business making films for independent businesses, as he’s passionate about telling the stories of the people in his hometown of Nottingham. Need accommodation? During summer you can book a self-catered, single room with private bathroom on our city campus, right next door to our studios and classrooms.


3 days

Cancellation policy

Medium - Cancellation and a full refund can be obtained up to 4 weeks before the course starts


Suitable for

  • Adults
  • Seniors
  • Wheelchair users
  • Hearing impaired
  • Vision impaired
  • Limited mobility
  • Public transport
  • Suitable for beginners
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Nottingham Trent University, City Campus, Nottingham, 50 Shakespeare Street, NG1 4FQ