Words that Sell: Compelling Copywriting - Nottingham Trent University



How do you engage, inform, and inspire an audience with your writing? Get equipped with the skills and knowledge to create compelling and persuasive copy that engages your reader on this course. Whether you're looking to build your writing skills for business and marketing or are interested in starting a career as a copy or content writer, this course will provide you with a toolkit of practical tips and tricks to make your writing more effective. The course will cover various topics such as understanding the different types of copywriting, developing a tone of voice, creating a content strategy, and writing for different mediums such as social media, websites, and email marketing. You’ll also look at the importance of headlines, hooks, and call-to-actions in copywriting, and how to use them effectively to capture the reader's attention and drive engagement. In addition, you’ll have dedicated time to research and analyse your target audience, consider how to write for Search Engine Optimisation (SEO), and how to measure the success of your copy and content. Are you ready to unleash the power of words and become a master of persuasive communication? As you explore various writing styles tailored to different audiences and platforms, you’ll unleash your creativity, sharpen your writing skills, and create impactful copywriting that allows your words to become the catalyst for successful engagement with your audience. During this course you will: • master the art of effective content creation that captivates and persuades your audience • gain an understanding of when to apply short form or long form writing in different contexts • identify the perfect tone of voice and house style that reflects your company's brand values • adapt your writing style to suit various audiences, ensuring maximum engagement • learn the secrets to make your key messages stand out from the competition • explore the nuances of writing for both online and offline media • discover the art of writing optimised copy to boost search engine rankings. Working to a brief, you’ll write options for a PCC ad, write a short radio advertising script and come up with ideas for subject lines and key messages for a brand. You’ll develop a brand dictionary (words and phrases and that do and don’t describe a brand). You’ll create guidelines for your tone of voice and house style for your business or a fictional client. Tutor profile: Faye Stenson is a copywriter, marketing communications specialist, mentor and trainer. Faye runs her own copywriting and content writing business, Black & Write, where she’s worked with clients of all types and sizes; from one man bands to household names like Travis Perkins, E.ON, Homebase, The University of Greenwich, Sue Ryder, Nottingham Hospitals Charity and Nottingham Brewery. Over the years, Faye has written about every subject under the sun – from healthcare to hospitality, technology to toilets (yes, really!). She’s been featured in a number of well-known publications, including The Daily Telegraph, Marketing Week and Business Reporter magazine.

What's included in the price?

By the end of the course, you'll have a solid understanding of the key elements of effective copywriting and content writing, as well as the tools and techniques you need to create written work that resonates with your audience and achieves your sales and marketing goals. You’ll know how to structure copy and write good headlines, understand the different types of copy and content, appreciate the importance of tone of voice and house style, and develop your practical writing skills to apply a variety of techniques to maximise the impact of your writing. You’ll receive a certificate of attendance when you complete the course, which is a great way to enhance your CV. The sessions will be delivered through lectures, group discussions and activities plus manageable homework assignments. You’ll have the opportunity to share personal projects and assignments, as well as receive feedback and group critiques. This course will be delivered in person on Nottingham Trent University city campus. You will receive 15 contact hours of quality tuition with an experienced tutor.


3 days

Cancellation policy

Medium - Cancellation and a full refund can be obtained up to 4 weeks before the course starts


Suitable for

  • Adults
  • Seniors
  • Wheelchair users
  • Hearing impaired
  • Vision impaired
  • Limited mobility
  • Intermediate level
  • Public transport
  • Suitable for beginners
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Nottingham Trent University, City Campus, Nottingham, 50 Shakespeare Street, NG1 4FQ