About the Course
Web development: Learn how to design and build your own website or blog using software in the cloud to sell or showcase your crafty creations.
Learn how to take great product shots and lifestyle photos to illustrate your site. Finally, open a PayPal account to accept payments! Suitable for novice to experienced computer users. For this course we shall be using Wix.com, a leading cloud-based web development platform with millions of users worldwide. This software makes it simple for everyone to create a beautiful, professional web presence with no creative limits and no coding skills needed to get your crafty business online.
Day 1 focuses on the following:
• What is your business or need for a crafty website?
• What exactly do you plan to sell, blog about or showcase online?
• Online competitor analysis. What works and does not work on their websites.
• Domain names and branding.
• What pages does your website need?
• Plan the structure of your website.
• Design an eye-catching header and footer to appear on all pages.
• Write a tag line that will get you noticed by the search engines.
Day 2 is an outing day to a local destination of your choice. You should use this time to search for props to use in your product shots or take photographs for a blog page. The computer room will be open all day and in the evening for those wishing to work late! Your tutor will be available should you need any help.
Day 3 focuses on the following:
• Completing the Home page and Contact Us page.
• Photography and its importance to your website.
• How to take beautiful product shots.
• Setting up your online shop or blog structure.
Day 4 focuses on the following:
• Completing your first product pages.
• Design and layout of associated pages such as About Us, Events, Blog, Tutorials, Recipies or other pages identified on Day 1.
Day 5 is the second outing day. (Destination to be agreed by you). Again, the computer room will be open all day and in the evening for those wishing to work late with the tutor available!
Day 6 focuses on the following:
• Completing your final website pages.
• All about marketing your website on a limited budget.
• Signing up and using PayPal to take money.
• Search Engine Optimisation (SEO).
• Publishing your site.
This is a personal course for you, or you and your partner. One on one tuition is provided all day, every day!
We can also cover social media accounts such as Pinterest and Facebook which can help drive trafic to your new website. If you need tuition in photoshop to touch-up your pictures a session can be added on this as well. Need business cards and letterheads designed too? No problem!
This is an intensive course but you may find that you will have to continue to add product pages to your site once you get home if you have alot of products to sell! By then you will be fully confident with the process.
We will be using a digital bridge camera for the photography sessions but please bring along your own camera, even if it is just a camera phone, so that you also learn to get the most out of your own equipment.
We have iMac computers in the workshop and a PC laptop, but if you would rather work on your own laptop please bring it with you. If you work on one of our computers please bring a pen drive with you.
This course can be run to suit your available holiday time and it is possible to compress the course into 4 or 5 days without the outing days should you be short on time. Please contact us to discuss the dates you wish to have. We can offer this course in Cornwall, UK or at our Craft Centre in France.
A little something about your tutor:
Philippa is the co-founder of Crafty Retreats and Workshops Ltd. She was awarded a BA(Hons) in Graphic Design and Photography at Ravensbourne College of Design and Communication before moving to the USA and getting MFA in Design from Boston University. Philippa has taught diploma and degree level courses in the USA and Singapore, where she also had her own design agency with clients such as Raffles Hotel and Hewlett Packard. Since returning to the UK Philippa has designed for Dartington Crystal followed by running another of her own businesses Keynotes Education Resources Ltd. She has built her own websites for all of them!
If booking with a CraftCourses voucher for part or all of the course fee, please fill in the contact form above. Your voucher code must be provided at the point of booking.
What's included in the price?
Tuition - and lots of it!
Great food is an integral part of your course/holiday so we provide an imaginative and delicious menu every day. Breakfast, morning snacks. lunch, afternoon tea and dinner are all provided. Meals are prepared in our farmhouse kitchen from locally grown or raised produce and are accompanied by a selection good quality wines. We are also happy to cater for vegetarians or other dietry requirements on request.
Use of all computer, printing and photography equipment is provided - all you need to bring is a pen drive to save your work onto.
Accommodation includes all towels and linen and a selection of toiletries. We will collect you from the train station or local airport if required. All travel is included on outing days.
I’ve just come back from a week in France doing this amazing course on a one-to-one basis. I now have a gorgeous blog website for my craft tutorials and products. In addition to technical expertise, Philippa has an in-depth knowledge of marketing craft items successfully, social media links and graphic design.
The location is stunning and tranquil. The cost included excellent quality meals prepared by Fran, with snacks always being available.
Nothing was too much trouble for the course providers. I was collected from the airport free of charge and driven to the craft centre, which is newly refurbished with exquisitely designed accommodation for guests. I had a wonderful time and accomplished all of my objectives for promoting my products online.
Margaret Etherington - - #2919
Course dates are flexible; please get in touch for the next available date.
This craft course provider has been awarded Bronze status for receiving 1 or more 5 star ratings from previous students.
The Students' Choice award ensures that course providers get recognised for their efforts in the teaching and practice of UK craft.
They also allow tutors to gain valuable feedback on their courses and for new students to find the course that's right for them.