Retail environments are having to work increasingly harder to create innovate interiors that will compel customers to not only buy their products but to keep coming back for more.
On this course, you’ll learn how to create effective retail design solutions that offer a unique shopping experience that will engage your customers.
This course will be of value to anyone interested in successful retail design.
You may have an interest in retail design as a career and are looking to add new ideas to your portfolio or you may be an interior designer, stylist, merchandiser or shop owner who’s interested in exploring the principle that good retail design equates to business success.
You’ll complete a commercial design project that is responding to a brief for a client, and explore how the theory of retail design is being put into practice today.
During the course you will:
- learn about both large and small environments
- consider where retail is today and where it is heading
- discover the importance of customer journeys and wayfinding
- be introduced to consumer and retail insights and trend forecasting
- understand how user demographics will impact your design
- put theory into practice with retail layouts and planning
- research material specifications from sourcing to schedules
- translate your ideas into practical spatial designs.
What will you gain?
By the end of this course, you’ll have produced a design project that includes several visual outcomes for a commercial space.
You’ll have a greater understanding of how to design for a retail, including the industry-relevant skills that will help your business as a retailer or designer grow.
Level: Beginner / Intermediate
Entry requirement: You should have completed a beginners-level interior design course at NTU or elsewhere or have professional or educational experience in retail or design.
Where you’ll learn: You will be based in the School of Architecture, Design and Built Environment on the City Campus.
You’ll find collaborative working spaces where you develop your sketches and concepts, and IT suites equipped with industry standard software including Adobe Creative Cloud.
You’ll also have access to our library to use outside of your short course; whilst you can’t reserve or take away books, you are welcome to use them as a resource for research and referencing.
Tutor Profile: Nina Roberts-James is an interior designer who specialises in retail design and has worked on international large-scale projects, from concept through to construction.
Nina has designed for companies such as Selfridges and the Birmingham Made Me council, as well as Aedas and Benoy.
Nina is also currently a lecturer on the Interior Architecture and Design course at NTU.
Cancellation and a full refund can be obtained up to 4 weeks before the course starts. Start dates may be amended on request.
3 weeks of expert tuition delivered by an experienced tutor.
Certificate of attendance upon completion.
Indicative maximum class size: 15
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