About the Course
This online course is designed for you if you are determined to create an extraordinary candle brand. Perhaps you are confident in making candles but you are absolutely unsure as to where to start from, what laws to comply with, how to establish a niche market and set up an unique value proposition. You struggle with defining your own customer, you are targeting wrong audience, perhaps you have made candles for friends and family and they absolutely love them but you are not generating income and your pricing strategy is wrong. You are not sure about safety of your product and how to comply with the Product Safety Directive. You need an expert.
THIS IS FOR YOU IF YOU :
Have confidence in creating a remarkable business
Have an idea of the business that you wish to pursue
Have created a candle brand but you need a total reinvention as your business model is not working i.e. you are struggling with brand identity, you do not know where your brand stands in the market place already created a brand but struggling, you struggle with your niche and differentiation
Are seeking to learn from an expert in the field of candle and home fragrance business
CREDIBILITY OF A TEACHER
I am a perfumer and candle designer with over 15 years of professional experience within the industry so I have been in all those places and I learnt the hard way what it takes to be a successful candle maker and a fragrance designer. I have collected a substantial list of suppliers, partners and contacts and I also work with regulators and I am very happy to pass all my knowledge to you and share my contacts. I work with small to medium size clients to help them conceive an original candle line with individual and unique bespoke service. I have done projects with Virgin, Live Nation, Carlsberg to name a few.
If booking with a CraftCourses voucher for part or all of the course fee, please fill in the contact form above or telephone us. Your voucher code must be provided at the point of booking.
What's included in the price?
Following the completion of this online course you will have created a brand with a difference which will stand out in the crowded market place
You will learn the following:-
1. What is involved in creating a remarkable candle product that customer will want to buy - trade secrets from the expert
2. Complying with the law
3. Setting up business plan without having to pay for a consultant
4. Determining your niche market and your differentiation value
5. Determining the brand look for your audience
6. Budgeting spreadsheets
7. Manufacturing strategy
8. Retail strategy
9. Pricing for financial success and profit
10. Selling at the right places
11. How to approach retailers and my personal introduction to some - to be discussed
12. How to establish your credibility in getting your business message clear to those that matter to your business
13. Where to get funding for your business?
14. How to create a pitch deck for an investor and where to look for one?
Course dates are flexible; please get in touch for the next available date.
This craft course provider has been awarded Platinum status for receiving 50 or more 5 star ratings from previous students.
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