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How to brand and market your candle making business


About the Course

Online Live Marketing and Branding Your Candle Business – One to One Workshop

The marketing and branding of your candle business is a live online workshop designed to teach you the essentials of branding and marketing and how to use this expert knowledge and tools to brand and market your candle making business to success.

Who for: Suitable for perfumers, candle makers, entrepreneurs and anyone launching a new candle or a home fragrance business

Following the workshop: You will be able to apply what you have learned straight away and create your branding and marketing strategy and plans so as your business will stand out with an authentic purpose, unique brand story and authentic brand awareness.

You will leave my workshop inspired, motivated and confident!

Support after the workshop: I do provide complementary further support as I appreciate you may have questions to ask and obstacles to take care of on your product and business development journey.

Zaga is an award winning candle and fragrance consultant with over 16 years experience in the industry. Winner of the Lux Life Magazine Best Fragrance Consultant and Candle Designer 2020.

If you will be redeeming a CraftCourses gift voucher on this course, the voucher code must be provided at the point of booking.

What's included in the price?

Introduction to branding:

Brand Look

Brand Story

Brand USP

SWOT Analysis

Interactive Market Research

Buying Persona

Factors Influencing Customer Choices and Buying Decisions

Plan of Action

By the end of our Marketing and Branding your Candle Business you will:

-understand the importance of market research and how to undertake one
-be familiar with the marketing and branding mix
-have brainstormed branding and packaging ideas relevant to your brand story and relevance
-have a drafted essential POA (plan of action) to put in use after the workshop

What you will need

Determination and a good internet connection speed.


Zaga at Beauty Handmade

This course is taught online

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What does this mean?

This craft course provider has been awarded Platinum status for receiving 50 or more 5 star ratings from previous students.

The Students' Choice award ensures that course providers get recognised for their efforts in the teaching and practice of UK craft.

They also allow tutors to gain valuable feedback on their courses and for new students to find the course that's right for them.

Suitable for

  • Adults
  • Limited mobility
  • Seniors
  • Suitable for beginners
  • Wheelchair users

Available as a gift

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2 hours (flexible times to suit)

Next available date

1st November 2020

See available dates

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