Online Live Marketing and Branding Your Candle Business – One to One Workshop
The marketing and branding of your candle business is a live online workshop designed to teach you the essentials of branding and marketing and how to use this expert knowledge and tools to brand and market your candle making business to success.
Who for: Suitable for perfumers, candle makers, entrepreneurs and anyone launching a new candle or a home fragrance business
Following the workshop: You will be able to apply what you have learned straight away and create your branding and marketing strategy and plans so as your business will stand out with an authentic purpose, unique brand story and authentic brand awareness.
You will leave my workshop inspired, motivated and confident!
Support after the workshop: I do provide complementary further support as I appreciate you may have questions to ask and obstacles to take care of on your product and business development journey.
Zaga is an award winning candle and fragrance consultant with over 16 years experience in the industry. Winner of the Lux Life Magazine Best Fragrance Consultant and Candle Designer 2020.
If you will be redeeming a CraftCourses gift voucher on this course, the voucher code must be provided at the point of booking.
Introduction to branding:
Interactive Market Research
Factors Influencing Customer Choices and Buying Decisions
Plan of Action
By the end of our Marketing and Branding your Candle Business you will:
-understand the importance of market research and how to undertake one
-be familiar with the marketing and branding mix
-have brainstormed branding and packaging ideas relevant to your brand story and relevance
-have a drafted essential POA (plan of action) to put in use after the workshop
Determination and a good internet connection speed.
This course is taught online
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