About the Course
A great package design will make your product shine! Learn how to create the shape and style of a package and the graphic surface design to make your product stand out on the shelf! Understand your audience, use the psychology and power of effective typography and be introduced to computer software to realise your designs. This course will take you from initial concept right through to the finished product.
By the end of the course you will be able to
Understand and answer a design brief
Maintain a sketchbook and generate ideas around packaging production
Understanding the psychology of the consumer and purchase
Understand the principles and theories around creating values through design choices
Be able to translate ideas from hand drawn into digital templates through using Computer Aided Design
Work with basic software tools for the production of packaging
Apply design and manufacturing knowledge to effectively create packaging to communicate to an intended audience
Class format and activities
You will work in a studio on location and off site learning the process of answering a brief from beginning to completion. Classes are a mix of presentation and exercise, sharing and active designing. Your work will be shared with the class and feedback is seen as valuable to your learning. You will have access to computers in the classroom. Advice will be given on equipment that may be useful to you. An introduction will be given to the essential skills required by those wanting to design packaging. No design background is necessary to join this course, as you will explore the theories and methods behind consumer behaviour and branding. This will be expressed through idea generation, combining drawing and hand made processes in combination with the industry standard digital software, necessary to put your ideas to work!
By integrating typography, vector graphics, and page layout you will be able to answer professional briefs to deliver a wide range of packaging outcomes for both print and promotion. This is an exciting, challenging course to develop your packaging and design skills. In order to ensure that you make the best possible progress on your course, you will have regular feedback from your tutor, in a constructive and supportive environment. You will also have access to files off site to support your learning in between lessons.
In order to ensure that you make the best possible progress on your course, you will have regular feedback from your tutor, in a constructive and supportive environment.
There are no entry requirements, however to get the most out of the course, students should ideally have access to a computer with the relevant Adobe software. As a student of Morley College you are entitled to a discount on Adobe CC Software. Your tutor can advise you on how to apply for this.
What you need to know before you enrol
Computer study forms a significant part of the course, and you may wish to revise and practise at home to reinforce what they have learned during the lesson. Work will be on going between sessions, so you would ideally need to have access to a computer at home and some free time to fulfil the project briefing. A combination of standing and mostly seated work requires a low to moderate level of fitness. Students will be encouraged to take breaks from the computer to avoid eyestrain and fatigue.
What you will need for your class
Please bring a sketchbook and a notebook. Some art material will be provided however a range of pencils and black permanent pens of varying thicknesses and a way to generate colour will be essential. Also recommended is a storage device such as USB Memory stick (minimum 8GB) or mini-hard drive, for storage during the course and final export of your work at the end.
What you can do next
Additional courses to advance your knowledge and skills from this course will be available soon. Please speak to your tutor, pick up a prospectus, browse our website or call the Digital Media, Film & Photography Department on 0207 450 1869 for more information.
If booking with a CraftCourses voucher for part or all of the course fee, please fill in the contact form above or telephone us. Your voucher code must be provided at the point of booking.