A full day, intensive, one to one candle making business development course.
This comprises a series of expert workshops to enable you to create a candle product and a signature fragrance.
The 'Accelerate' is a full day of hands on, engaging and technical curated product development workshops structured around the home fragrance industry, led by methodology and expertise, branding and legislation.
The Accelerate one day programme is the most cost effective way to create your brand in one day by combining two of my most coveted workshops. This is the world's first and only programme available in one day.
Zaga is an award winning candle and fragrance consultant with over 16 years experience in the industry. Winner of the Lux Life Magazine Best Fragrance Consultant and Candle Designer 2020.
There are two key parts to the Accelerate programme:
Workshop One (morning): Candle making business workshop with branding and legislation
-Introduction to your business idea and further discussions and worksheets as to determine your brand positioning, your niche, your value and 'face' of your brand persona. Please note that this part should not be skipped as you would miss out a lot. I have a proven strategy to get you as quickly as possible to determine your niche and your true difference. Even if you have existing marketing experience this part offers very niche expertise in candle business branding and marketing.
Candle making process– Practical & hands on, including:
Step by step process of making a scented soy container candle
What obstacles you will be encountering on route to product development and how to solve them
How to choose the right wax for your business.
Natural waxes and wicks – SWOT Analysis
Natural wicks and how to determine the size
Equipment needed when starting as a small business and how to set up for scaling
Why fragrances misbehave and how to solve this issue with some of the trade secrets exposed
I will share the whole list of my contacts and suppliers with you for your future business trade accounts and purchases
Pricing calculations and formulas
-Legislation - a detailed overview
Legislation and selling legalities – a detailed overview of the Legislation including resources and contacts for Regulators
Product Safety Directive and why it matters to your business
Safety tests required for your candle burn including testing for safety information and worksheets
Workshop Two (afternoon):
-Fragrance making workshop for candles
You will compose your own signature fragrance for your candle business having access to over 100 fragrance materials on the day. A Perfumer will be with you every step of the way to help you create your balanced signature fragrance for your candle or reed diffuser business.
-Introduction to perfumery
Importance of fragrance for your business
Why fragrance industry is so secretive
Types of fragrance materials to work with and equipment needed
Fragrance testing for your business
Natural VS synthetic compositions
Characteristics of fragrance material
Do middle, top and base notes really matter?
Suppliers contact details for sourcing fragrance material in the UK (for international brands and companies I will provide USA suppliers list of details)
How to smell – professionally like a perfumer
This is when the expert fragrance composing starts with the guided hand of a Head Perfumer.
Available to book:
Mon to Sat (10.45am– 5pm)
Existing companies or new brands/individuals who want to become specialist within the candle and home fragrance industry and create a business that is different, credible, trusted, and loved.
Upon completion of this workshop:
You will be able to apply what you have learned straight away and create a business on the same day, a brand that will stand out with an authentic purpose, unique story and quality products.
If you will be redeeming a CraftCourses gift voucher on this course, the voucher code must be provided at the point of booking.
What's included in the price?
All equipment and material along with printed out notes will be available to you to take home including 15ml of your fragrance along with any vials or testers that you made on the day, a scented container candle and plenty of worksheets, safety testing sheets, suppliers details, business legals and resources.
Plenty of teas and coffees with be served during the day.
Price of the Accelerate course is per person. I appreciate that you wish to bring a friend, family member or a colleague but please note that they are required to pay a full price if they are to accompany you to the workshop. No discounts are offered.
To cancel or reschedule a workshop please allow 7 days prior to an agreed date. We provide detailed information about the cancellation policy at the point of booking.
Lunch is not included. However there are lots of lovely places to eat in the area.
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All workshop content is copyright protected.
Zaga at Beauty Handmade
559 Kings Road, Kings Court, Chelsea Chelsea London London SW62EB
Zaga is sensational, a truly inspirational artist. I had a wonderful few days learning about building a candle business and developing my first signature fragrance. It's absolutely worth it, you will walk away with the confidence you need to start on your candle making journey. I can't thank Zaga enough for her insight, passion and knowledge. Thank you!
Zaga is fantastic, a true master of her craft. Her knowledge, expertise and manner are second to none and I had a brilliant day learning from her. All my questions were answered with ease and I left feeling every area was covered. The detailed handouts were also a nice touch. I would not hesitate to recommend this course to anyone, I am absolutely raring to go with my new found knowledge and confidence. Thank you Zaga!
This is such an amazing course. This course includes so much more than expected. Zaga really helps you understand and develop your brand which is so important when starting a business. The course covers every element of starting a business to legalities to producing products and of course understanding fragrance and how they work. Zaga is very generous with her knowledge and clearly has a passion for fragrance. She is a wonderful lady and genuinely wants to help you succeed in creating a business. I have learnt so much from her and can not wait to get started and share my journey with her.
I had a fantastic day with Zaga on the Accelerator course. Zaga is professional, friendly and extremely knowledgeable about all things related to the Candle industry, fragrance and building a brand. Having Zaga as a mentor has made me confident that I can launch my products successfully. I can highly recommend Zaga if you are serious about building your own unique candle company. Thanks for such a inspiring day !
Zaga is amazing. She is professional, friendly, supportive and assists one through the journey of starting up a candle business. I was fortunate to come away with a beautiful signature scent and went on to take her fragrance course. Zaga has given me feedback since the course and continues to help me on my journey. Beautiful. Thank you Zaga.
Well, where do I start.....? From booking right through to the course day, Zaga’s communication was perfect! I couldn’t wait to meet her and start my new adventure. Having arrived at her Studio in the fabulous Chelsea, first impressions of Zaga did not disappoint. Warm, welcoming but completely professional and not to mention inspiring.
The course itself is very well structured with plenty of time to be creative. I had time to discuss my business ideas and seek advice also. Zaga is so knowledgeable and really gets you to immerse yourself in the scent/perfume element of the course. It gave me all of the tools I needed to go home and kickstart my candle business. I left there feeling empowered, excited and very supported. And the support doesn’t stop at 5pm on the course day, Zaga is very invested in you/me as her pupil and I have had many dealings with her since, seeking advice and knowledge as my business moves closer to launch. I will always remain in touch now.
I feel very lucky to have met her and to have attended this amazing, one of a kind course. Thank you Zaga, I will be forever grateful for your expertise and guidance.